The Local Scene
With foreign smartphone brands entering the Philippine market, it is both an opportunity and a challenge for local smartphone players, and with the changing environment, the companies that adapt to fit this new environment wins.
One way foreign smartphone companies have changed the environment is via their on-ground investments. Not only have these companies disrupted trade, distribution and pricing, they have disrupted the on-ground retail physical environment with their branding and promotions.
Secondly, foreign smartphone companies have changed the environment via cost of goods. Local supply chains are finding it more challenging in keeping up with the scale and efficiencies of global supply chains as those brands with a global strategy and global affiliations are able to control costs more effectively.
Thirdly, foreign smartphone companies have changed the environment via technological capabilities. Take software for example, without global partnerships to ensure local smartphones have the latest global software technology in use; the risk of obsolescence is increased.
Cloudfone’s Global Alliance & Strategic Edge
Understanding that foreign smartphone Brands will pour into the local market, as early as 2014 Cloudfone began an ambitious global strategy that would ensure that it is able to not only remain competitive in the market but actually perform better.
This early strategic decision would spell Cloudfone’s success today.
PHOTO: Blu for The United States, Caribbean, Latin America and Hong Kong, Multilaser for Brazil, BQ Mobile for Russia, Mobicel for South Africa, Wiko for Algeria, Austria, Belgium, France, Germany, Indonesia, Ireland, Italy, Kenya, Luxembourg, Morocco, Netherlands, Nigeria, Portugal, Saudi Arabia, Spain, Switzerland, Thailand and Vietnam, Lanix for Mexico, and Cloudfone for the Philippines.
Cloudfone formed a global alliance with successful smartphone Brands in each continent of the world to produce quality smartphones together.
What this means is that Cloudfone smartphones go through the rigid quality standards and approval process of smartphones in all the first world countries before any of its smartphones are ever released in the Philippines.
This global strategy of Cloudfone allows its software engineers, locally and in partnership with its foreign partner engineers, to ensure that Filipinos are truly holding a quality smartphone device.
It is because of this high quality standard that Cloudfone smartphones return rate in the Philippines is less than 1% in an industry that has a 5% return rate for smartphones purchased per brand.
This proves that Cloudfone smartphones are truly a cut above the rest and that they are made to serve its Filipino consumers well and long.
“We share quality control and assurance as a group. Our phones need to pass the stringent requirements of each country. Our products go through the toughest quality standards but because of our alliance we are able to pass through those standards” ~ Eric Yu, Cloudfone President & CEO
For instance, Cloudfone’s smartphone, ‘Thrill Boost 2’, which has held the number 1 highest volume sales in the country at its price range for multiple months last year and this year, is also sold in over 30 countries across Europe, Africa, the Middle East, Asia and North and South America.
Thrill Boost 2, known in Europe as ‘Wiko Sunny 3+’, has sold over 3 Million Units worldwide and ‘Thrill Boost 3’, known in Europe as ‘Wiko Jerry 3’ is also selling massively worldwide and expected to exceed Thrill Boost 2 sales before close of the year.
In France for example, Cloudfone’s partner smartphone Brand, ‘Wiko’, has an 18% market share while in Western Europe, it is the 4th Top Brand in market share.
On the other side of the Atlantic, Cloudfone’s smartphone Brand partner in the United States, ‘Blu’, held the top position in 2017 for the unlocked smartphone market, followed by Motorola, Samsung, Apple and LG.
Cloudfone’s President & CEO, Eric Yu, explains the strategy behind this partnership:
“Because of our global alliance with all these quality Brands, we are actually able to ensure that we can continue providing awesome quality and still at an awesome price for our respective consumers.
The first reason is that through our alliance, we are able to buy components at the best price.
The second reason is that because our phones are one in the same, our phones need to pass all stringent requirements of each country.
Unlike a simple rebranding strategy, the alliance builds phones together from the ground up, from design, to software until the finished product.
So the Cloudfone smartphones that Filipinos use here are smartphones that have passed the quality standards of smartphones in the United States, in Europe and in the rest of the continents.
We are thankful to all our global partners and we are one and together with them in growing our businesses in each respective country. We are proud of this business model and its success for us and for them and this only proves that our differentiated business strategy is working and that’s why we all continue to grow in our respective countries.
This year, we have increased 30% Brand share in the smartphone category, 28% Brand share in the Quad Core category, 85% in the 4” screen category and our average selling price continues to rise.
Local Business & Consumer Response
Ronald Eusebio, the owner of one of the largest smartphone retailers in the country, Galleon Enterprises, said this about Cloudfone smartphones:
“Cloudfone is good for business! I don’t have to deal with the headache of receiving defective units and the demand from consumers for Cloudfone’s quality products is always there!”
Also from consumers nationwide, Cloudfone continually produces quality smartphones that caters to more and more Filipinos who are choosing Cloudfone over other local and foreign Brands just like 20-year-old James Ian Reyes, a student from the National University, who says this:
“Nakukuha ko yung deserve ko, yung quality talaga; yung feeling na hindi ako nadaya maski sobrang affordable nya kumpara sa iba.”
Is it any wonder then that Global companies such as Disney, Facebook, Google and Spotify have all preferred to collaborate with Cloudfone to create awesome marketing campaigns and product innovations?
With Cloudfone, businesses and consumers are assured of stability, strength and efficiency in its global supply chain as well as the unwavering promise that every single Cloudfone product is of the highest quality, both in build and in software.
Merry Christmas From Cloudfone
This December, Cloudfone will release its high quality and high value smartphone, the Cloudfone Thrill Boost 2 Plus, as part of its Christmas offering, retailing at P2,999. Experience 18:9 Infinite Vision Display and enjoy your new smartphone in its fullest efficiency with the latest Android Oreo Go Edition!
“True quality is revealed when the quality eventually helps people to be more awesome in their own respective ways.” ~ Eric Yu, President & CEO, Cloudfone
If it’s true quality and true value that you want this Christmas, Cloudfone is your best bet!