Latest IDC market report places local phone brand in the Top 5 smartphone brands in the country.
MANILA, August 24, 2017 – Amidst tough competition from foreign brands, smartphone and technology provider Cloudfone made it into the coveted Top 5 biggest smartphone brands in the country. This is according to market intelligence firm IDC (International Data Corporation), which this week released its much-awaited Asia/Pacific Quarterly Mobile Phone Tracker report for Q2 2017. Cloudfone now owns the 4th spot in the list of leading smartphone brands in the Philippines, keeping pace with global brands Samsung, Oppo and Vivo, as well as the incumbent local brand, Cherry Mobile.
By bringing advanced camera features, striking design and quality device performance to their products, Cloudfone has now become the phone of the millennials, giving them the best bang for their hard-earned money. IDC’s results validate that local brands can, through innovation and consumer understanding, compete against international giants with deep marketing pockets.
The IDC attributes Cloudfone’s growth to its marketing and promotion efforts “focused on sports events given its partnerships with NBA and PBA.” The brand’s awesome come-from-behind performance shows that Filipinos appreciate good quality when they see it, especially if it’s from one of their own. Not only does Cloudfone make great technology available to everyone, but they also bring big global brands to the people as well by partnering and collaborating with the likes of the NBA, Microsoft, Google, Star Wars, Marvel, and Disney. Now, the average consumer can get a taste of these big global brands lifestyle at an affordable price. These efforts have allowed Cloudfone to successfully cross over from consumer electronics into the lifestyle space.
“We have always believed that Filipinos are discerning of real value. That is the driving force behind our motivation to offer premium features and high quality without the hefty price tag usually associated with high-end smartphones,” says CellPrime CEO Eric Yu.
Aside from ranking 4th place in the latest IDC Report, the GFK report also shows that Cloudfone recorded a 39-percent revenue growth and a 21-percent market share (in their target price band) from January to April 2017 as compared to the same period last year.
“These 3rd party reports show we are on track in our aim to make Cloudfone the leading local mobile-phone brand in the Philippines in 3 years’ time. We are inspired to use this momentum to positively disrupt the market with our new phone line-up with superior features comparable to other brands, delivering quality and durability without breaking the bank,” says Mr. Yu.
Even though Cloudfone may have already reached the winner’s circle, it seems they are not showing any signs of slowing down and won’t stop until the unexpected becomes the champ.