The Local Scene
With foreign smartphone brands entering the Philippine market, it is both an opportunity and a challenge for local smartphone players, and with the changing environment, the companies that adapt to fit this new environment wins.
One way foreign smartphone companies have changed the environment is via their on-ground investments. Not only have these companies disrupted trade, distribution and pricing, they have disrupted the on-ground retail physical environment with their branding and promotions.
Secondly, foreign smartphone companies have changed the environment via cost of goods. Local supply chains are finding it more challenging in keeping up with the scale and efficiencies of global supply chains as those brands with a global strategy and global affiliations are able to control costs more effectively.
Thirdly, foreign smartphone companies have changed the environment via technological capabilities. Take software for example, without global partnerships to ensure local smartphones have the latest global software technology in use; the risk of obsolescence is increased.
Cloudfone’s Global Alliance & Strategic Edge
Understanding that foreign smartphone Brands will pour into the local market, as early as 2014 Cloudfone began an ambitious global strategy that would ensure that it is able to not only remain competitive in the market but actually perform better.
This early strategic decision would spell Cloudfone’s success today.