Everyone will always have at least one craft that they are interested in: playing sports, making music, cooking food, exploring technology to name a few. However, what makes a person good at a specific craft is not just his interest for it alone but also his passion, discipline and grit to push himself to do awesome each day. And while failure will always be part of the journey, it will also be the reason for growth and exploration for other possibilities to excel.
Even with a passion for bringing affordable technology closer to the Filipinos, it was not a walk in the park when Cloudfone first entered the market because of all the big players already present. It had little to no brand awareness so it had to consistently think of ways to get the consumers’ attention and earn their trust. With these in mind, Cloudfone was able to create innovative products that resonated with both the consumers’ needs and wants. Among its innovations were the first Android device with mobile TV – Ice 350e in 2012, the only smartphone in the Philippines with more than 4,000mAh of battery – Thrill 430x in 2013, the first local brand to launch an Intel-powered tablet – Cloudpad 800w in 2014 and first local brand with dual boot technology – Cloudpad Epic 8.0 in 2015.
Year on year, Cloudfone has proven its consistency in bringing value-for-money devices that enhance its consumers’ mobile experience and thus getting the attention and consumer trust that it deserves. In 2016, Cloudfone took another step forward by partnering with some of the biggest and most relevant brands today, one of which is the National Basketball Association (NBA). While it is already staple for brands to answer to the needs of the market, Cloudfone goes beyond this by making sure that there will always be an awesome experience upon purchase of their products. The Cloudfone NBA Edition Smartphone has proven just that by being able to bring the NBA experience to its consumers’ hands through exclusive content, premium merchandise, benefits and freebies in various establishments as well as free NBA League Passes for 2016-2017’s season all of which are included in each device.
Cloudfone did not stop its craft here. Thinking of how its devices can be of value to a niche market, it successfully became the first and only smartphone brand to launch a device that caters to senior citizens. With the goal of preventing emergencies and giving peace of mind to their loved ones who cannot be with them all throughout the day, the Cloudfone Senior Flip comes with an SOS button that alarms and automatically sends out a message when pressed. This innovation, albeit simple, shows the heart of the brand when it comes to their consumers.
Being true and consistent to its promise of providing nothing but awesome to the market, Cloudfone has once again extended the values for all its users. Through its partnership with the Philippine SuperLiga (PSL), fans can watch volleyball games live and for free just by owning any Cloudfone device that they can present upon entry to the venue! Awesome, right?
This is what sets Cloudfone apart from its competitors – aside from providing competent smartphones, it gives values far more than what the consumers asked for.
“We’re so incredibly honored for the trust and loyalty of our patrons. More than the awards and profit, we are driven to continue creating awesome products because we’re committed to delivering awesome experiences,” says Eric Yu – CEO of Cloudfone
The continuous progress of Cloudfone in its craft has kept everyone thinking of what is in store in the next months. Finally, in a recent reveal, Cloudfone introduced a family of smartphones that embodies the brand’s promise of an awesome mobile experience. At the same time, Cloudfone invites its consumers to join its journey of doing awesome in their own respective crafts.